Three Letters That Can Save Your Business
If you don't value your services or product, no one else will.
If Everyone is Your Customer, Then No One is Your Customer
I realize this sounds counter-intuitive (OK, crazy) but really, if you try to make EVERYONE your customer, then NO ONE is your customer. No, this isn't some kind of Schrödinger's cat conundrum, it's a business fact. Really and truly.